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Overview
A trusted UK-based company, Goodfellas Recovery & Breakdown LTD, provides 24/7 emergency vehicle recovery service in Birmingham and Solihull. Specializing in breakdown recovery, towing, accident recovery, and vehicle transportation, their goal was to dominate the local market and attract high-intent customers. We partnered with them in March 2025, and our purpose was to elevate their online visibility that aligned right with their goal. To boost online visibility, we focused on technical SEO, on page and off-page optimization and targeted keyword research, and our aim was well met.
Organic impressions increased
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sessions reached on Home Page
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click-through rate.
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%
average engagement time in minutes
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(Case Study)
Challenge
- low organic traffic
- mobile performance issues
- market already being dominated by big names like JP 24Hour Recovery
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Solution
- Technical SEO Excellence: Optimized the website for fast load times, seamless crawling, and mobile-friendliness to ensure an exceptional user experience across devices.
- Engaging Content Creation: Developed dedicated service pages for breakdown recovery, towing, accident recovery, and vehicle transportation, with content crafted to address user needs and search intent.
- On-Page Optimization: Refined meta titles, descriptions, headers, and internal linking to align with high-intent local and service-specific queries.
- Off-Page Growth: Secured high-quality backlinks from automotive and local business directories, and amplified reach through guest posts and organic social media promotion.
- Targeted Keyword Strategy: Prioritized high-impact keywords like “breakdown recovery birmingham” and “car towing service near me” using tools like Ubersuggest to guide content and optimization efforts.
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Results
- Organic impressions increased to 4,300 with average position improving to 12.96.
- The average engagement time was of 5 minutes.
- The homepage reached 532 sessions and service page “Towing Services” reached 306 sessions and became one of the top-performing pages.
- Targeted keywords like “car towing service near me” delivered a 100% click-through rate.
- Queries such as “goodfellas recovery & breakdown ltd” received 19 clicks, 8.72% CTR and “goodfellas recovery” received 15 clicks, 25% CTR - demonstrating strong brand visibility.